Most cold emails that get sent out are pesky, irrelevant, or both. The busier the person, the more of these emails they receive. So when a cold email lands in a busy person’s inbox, that person usually ignores the message and moves on.
But there are exceptions. Once in a while, an email comes by that is interesting, relevant, and most importantly, compels the receiver to respond. Writing such an email is the key to opening doors for opportunities.
Over the past few years, I’ve drafted hundreds of emails from scratch. I’ve also received many emails containing a variety of messages, requests, and comments. While there’s been a large amount of trial and error on my part, I’ve started to notice trends on the types of emails that get bypassed and which ones receive a response.
Here are four tips to keep in mind the next time you send out an email: