In 1998, Google was put up to a large task: to create a search engine that would be used by people all over the world.
They weren’t the first company to launch a search engine. Far from it. In the previous years, numerous other companies had launched various search engines that were already being used.
It wasn’t long before Google’s search engine became a leader in the industry, though. Users remarked on how easy it was to use Google for internet search. The homepage was so simple, so clean, and it delivered exactly what people wanted.
On the surface, the design looks incredibly basic. There are only a few things on the page, and its design almost seems like a no-brainer. But underneath that simple design was a lot of planning, systems, and just saying “no.”