We’re always told by other people to think positive. The key to success is life is to believe, because once you do, you can achieve your goals. Anything is possible when you rely on the power of positive thinking.

At least, that’s what they say.

But experience shows that that’s not necessarily the case.

A few friends I knew wanted to partner up and start an advertising business. People supported their idea and doled out encouraging advice.

In usual fashion, the partners reveled in the high of embarking on a new venture. They talked excitedly about the possibilities their new business would bring. Together, they spent evenings discussing how to set up the business.

First, they set up a corporation and decided on a tax structure. Then, they looked up a few potential customers and brainstormed what kind of help they could offer. Business was going to be big.

[Read more…]