Most of us are afraid of failure.
The time and effort wasted, the humiliation, the headaches – it’s just too much.
Most of all, what if our failure confirms our worst fear: that we’re not good enough?
As we grow older, fear of failure becomes more and more real.
Eventually, not trying anything new seems like a better option because we’d rather not know the limit of our capabilities.
Failing in any area of life can be terrifying when you look at it that way.
But recently, I’ve been looking at failure from a different perspective. It’s one that a lot of entrepreneurs and innovative companies use to test out new ideas.
Here’s how it works.