Going viral can be a fluky process.
Once in awhile, you write a piece that seems so-so, which ends up popular with readers. But more often, you think an article is going to be a hit, only for it to be a dud. You pour hours of work into something you think is brilliant. And yet it goes by unnoticed and unappreciated.
All that wasted time and effort feels disappointing.
Why does it happen? How can something that seems promising end up going nowhere? Is there a way to keep that from happening?
Let’s dive in.