We are incredibly picky about where we spend our time and money.
When someone wants to meet, we evaluate the usefulness of the meeting before agreeing to their request. If a store sells items that aren’t of interest to us, we leave and take our money elsewhere. We naturally veer towards activities that give us the highest returns.
Every day, we make mental calculations on what we’re doing, what we’re getting out of it, and alternative options out there. Then, we make incremental adjustments to optimize our lives.
In short, we are smart when it comes to deciding how to use our finite resources.
So why is it that once we’ve started something and realized it’s a bad opportunity – knowing full well that it’s draining our time, money, and energy – do we find it hard to stop?