Have you heard of Amancio Ortega?
Chances are, you haven’t.
So who is this mysterious entrepreneur whose fortune reaches over $65 billion and is one of the richest people in the world? He’s the founder of Zara, the international Spanish clothing brand that’s shaken up the retail industry.
One thing I love doing is looking at successful brands and seeing what lessons can be learned from them.
As a clothing brand, Zara is like no other. People across the world from teenagers to recent retirees love to shop there. At the mall, it’s one of the busiest stores around.
So what’s their secret? Do they operate like other popular clothing retailers, or is there something else happening behind the scenes?
Turns out, Zara operates in a completely different way from other clothing companies.
How the Brand Creates Frenzied Buyers
The best way to describe how Zara operates is ‘fast’.