Humans are clever creatures.
We thought up outer space travel, penicillin, and the internet. We’ve come a long way in the past hundred years and consider ourselves the most intelligent beings around. And yet, we make irrational decisions to this day.
We rather stay at a job where we’re unhappy than pursue something else. We don’t start working on a project for months until only a few days are left. We do things that will likely lead to regret down the road…so why do we do them?
We’re Not as in Control as We Think
We like to think that we are logical and rational about our decisions. If a problem comes up, we think through each step carefully and find a way to resolve it. That may be true some of the time, but more often than not, a lot of times we act first, then think later. As a result, we perform an action, and then find a way to logically make sense of what we did in what is known as the attitude follows behavior principle.